Automation & AI

Social Media Content Automation & Control Panel

A 24/7 system that turns a video archive into brand-specific short videos, writes their captions, publishes them on schedule across multiple accounts, measures reach and suggests AI replies to comments.

Period2026
Our roleOur own product — design, development and operation
TypeIndependent product
StatusIn use
Illustrative image

Challenge

The manual work for each video — placing it in a template, cropping, writing a headline, editing the caption and posting from every account separately — took 15–20 minutes per video, so only a few pieces could go out per day. Which content performed on which account wasn’t tracked consistently either.

Solution

We automated the whole line from archive to publishing. The system finds the actual picture area with motion analysis and crops it, reads the headline with OCR, writes a caption variant per brand and renders it with the brand’s template. Finished content is placed on a calendar and posted automatically to Instagram, Facebook, TikTok and YouTube accounts when due. The control panel shows the next post, account performance, the production line, the schedule and incoming comments on a single page.

Outcome

  • 15–20 minutes of manual prep per video moved to an automated line
  • Scheduled, uninterrupted publishing across multiple accounts — even with the computer off
  • Reach of the same content compared side by side across accounts
  • Comments are collected and AI reply suggestions go out after approval

Solution process

  1. 01

    Cropping

    Static text bands are separated from the moving picture; the real picture area is found automatically with a confidence score.

  2. 02

    Headline and caption

    The headline is read from the frame with OCR; captions and hashtags are generated separately in each brand’s voice.

  3. 03

    Branded render

    The video is prepared in vertical format with the brand’s template, logo and headline; only upcoming posts are rendered in advance.

  4. 04

    Scheduled publishing

    Posts go out to the accounts in turn at the scheduled times; failed or partial jobs are retried automatically.

  5. 05

    Measurement and comments

    Reach and views are pulled and archived regularly; comments are collected and AI suggests replies.

Purpose

To automate every repetitive production and publishing task for a team running multiple social media accounts, so people only handle content selection, approvals and strategy.

What’s in the control panel?

  • Next post: countdown, preview, status of each preparation step and target platforms.
  • Accounts: recent reach and a trend chart for each account.
  • Production line: how many items sit at each stage from archive to published; bottlenecks are visible at a glance.
  • Publishing calendar: daily slots, how far ahead the plan is filled and how many days the pool will last.
  • Same content, different accounts: reach of the same video compared at equal age (e.g. hour 24); clear outperformers are flagged.
  • Comments: incoming comments in one list; AI suggests replies in the brand’s tone, and sending can require approval.

Infrastructure

The system runs 24/7 on a Linux server with scheduled jobs: publishing, pre-rendering and measurement are independent and the same job never starts twice. Videos are uploaded directly as files without being exposed at a public URL; access tokens are kept secret and official platform APIs are used.

What services do we offer?

  • Brand-specific content templates and automated video/image production
  • Content calendar, multi-account scheduled posting and retry logic
  • AI suggestions for captions, hashtags and comment replies
  • Reach and engagement measurement with cross-account comparison reports
  • A control panel for your team and the server setup

How it adapts to your company

Platforms, number of accounts, templates, posting times, approval steps and report breakdowns are designed around your brand. The same foundation adapts to e-commerce product videos, corporate announcements, campaign content or local accounts of multi-branch businesses.

Account names and figures in the image are demo data.

Tailored to your company

This isn’t an off-the-shelf package; we can rebuild the same approach around your data sources, business rules and teams.

  • With your dataERP, database, Excel or API — without touching your existing system, using a read-only connection where needed.
  • With your rulesAlerts, approval steps, calculations and reports are defined around your processes.
  • With your screensAn interface in your brand identity — wall screen, desktop, mobile or admin panel.
  • Built to growStart with a single module and extend it with new departments, users and integrations.

Technologies used

  • Python
  • ffmpeg
  • OCR
  • Instagram Graph API
  • TikTok API
  • YouTube Data API
  • AI
  • Linux server

Want something similar?

Related projects

Independent product

Viral Sinema

A content pool, scheduled posting across multiple accounts and automated comment replies for Instagram film content accounts.

  • Python
  • Video processing
  • Automation
Enterprise solution

Textile manufacturer · 2022 – 2026

Cost, Scrap and Profitability System

A model that calculates cost, scrap and profitability per order, turned into applications running inside the ERP and into management reports.

  • CPM ERP
  • SQL Server
  • Calculation model
Enterprise solution

Textile manufacturer · 2022 – 2026

Weighbridge and Dispatch Note Integration

A weighbridge integration that sends weighing data straight into the ERP, so dispatch notes and shipment records come from a single source.

  • CPM ERP
  • SQL Server
  • Weighbridge integration
Next projectAllGetStore →

Next step

Let’s talk about your project.

Fill in a short form, and we’ll analyze your needs and reply with a tailored scope, timeline and price.

Get a free quote→ Message on WhatsApp

Reply within 24 hours · info@rtechon.com · +90 535 050 41 61

Get a quote →